A PROPOSAL FOR COURSESPARK AI

Better skills.
Bigger possibilities.

Bring CourseSpark’s AI-assisted course creation to businesses looking to train their teams, through a focused partnership with SkillSplash Academy.

PREPARED BY FRANKENSTEIN CREATIONSACADEMY-ONLY PROPOSAL ↗
THE FUTURE IS LEARNED
✳LEARN
WHAT’S NEXT
CourseSpark AICreate with intelligence
SkillSplash AcademyLearn with purpose
01 / A SHARED OPPORTUNITY ↗
CREATE WITH AI✳LEARN REAL SKILLS✳GROW TOGETHER✳BUILD FOR IMPACT

01 / THE OPPORTUNITY

Two strengths.
One shared ambition.

CourseSpark helps experts turn knowledge into courses. SkillSplash Academy connects learning with real-world skills and career development. Together, there’s an opportunity to make practical learning easier to create and access.

THE CREATION ENGINE

CourseSpark AI

Its platform describes AI-assisted course drafts, lessons, quizzes, worksheets and a storefront—helping creators shape and sell their expertise.

Visit CourseSpark AI
+
THE LEARNING OPPORTUNITY
SkillSplash icon

SkillSplash Academy

An Academy connected to the SkillSplash ecosystem, with an existing commitment to structured training for people hired through the platform.

Explore the Academy
Clear by design: Academy only.

SkillSplash’s recruitment platform, recruitment customers and recruitment revenue are outside this proposal. Any Academy arrangement would be defined separately and agreed in writing.

Why this could work for CourseSpark

Explore a new route to business training customers through the Academy, with a shared pilot and joint promotion. Audience reach and commercial outcomes will be measured, not assumed.

02 / THE SHARED VISION

From knowledge
to real opportunity.

A practical learning experience where experts can shape valuable courses and learners can build skills they can use—in their careers, teams and businesses.

01 / CREATE

Ideas become courses.

Explore CourseSpark’s AI-assisted creation tools to help subject experts develop a first draft, then review it for accuracy and quality.

02 / CURATE

Quality comes first.

Build a focused catalogue with clear outcomes, practical exercises and human review before anything reaches learners.

03 / LEARN

Skills meet real life.

Offer useful learning pathways for individuals and, where agreed, business teams looking to grow their capabilities.

04 / GROW

Learn, improve, expand.

Use pilot feedback and agreed measures to improve the experience before investing in a wider rollout.

THE COMPANY JOURNEY / AN EXAMPLE

From a skills gap to a learning plan.

01Identify

A company identifies a workplace AI skills gap.

02Create

The partners and subject experts shape and review a practical course.

03Learn

Employees enrol, complete lessons and practise their skills.

04Improve

The company reviews completion and feedback with the partners.

03 / START SMALL. LEARN FAST.

One excellent course.
A world of potential.

Begin with one carefully selected, high-quality course. A practical introduction to AI in the workplace is one possible topic—subject to both teams agreeing on the audience, content and expertise.

Define a clear learner outcome Create and review the course together Test the learning and enrolment experience Gather feedback before expanding

Proposed audience: business teams beginning to use AI. Agree a pilot period and targets for qualified company enquiries, participating companies, enrolments, course completion and learner feedback before launch.

PILOT COURSE / CONCEPT
THE NEXT SKILL
STARTS HERE ✳
EXAMPLE TOPIC · TO BE AGREED

AI at work,
made practical.

A possible starting point for meaningful, useful learning.

04 / WORKING TOGETHER

A partnership that
can grow with us.

Start with a collaborative pilot. If it works for both sides, explore whether a closer Academy-only venture is the right next step.

OPTION 01 / FOR DISCUSSION

A focused place to begin.

Pilot selected courses together. Agree how content is created, reviewed, published and promoted while each business retains its existing ownership.

Choose one shared pilot course
Agree delivery, responsibilities and costs
Review learner and commercial results
Commercial termsCourse pricing, payment flows, costs and any revenue share to be agreed.
Ownership & rightsExisting IP, creator rights and any jointly developed assets to be defined.
People & dataConsent, learner data, access and support responsibilities to be agreed.

PROPOSED CONTRIBUTIONS / SUBJECT TO AGREEMENT

CourseSpark AI

Course creation technology and guidance on its use, subject to technical and commercial agreement.

SkillSplash Academy

Academy context, access to its channels where agreed, and coordination of the learner experience.

Frankenstein Creations

Campaign creative, marketing coordination and promotion, working with both partners on approvals.

Both partners agree who supplies subject expertise, reviews content, supports learners and funds the pilot. The existing free three-month Academy training promise for SkillSplash hires must be considered and its funding agreed.

05 / A THOUGHTFUL WAY FORWARD

A plan to turn
potential into progress.

A proposed sequence, with timing and responsibilities to be agreed by both teams.

01↗
DISCOVER

Align on the opportunity

Meet, share goals and explore each platform’s capabilities, constraints and audience.

02↗
DESIGN

Shape the pilot

Choose a course and audience; agree content review, delivery, learner support and commercial terms.

03↗
LAUNCH

Test with real learners

Publish the agreed pilot, invite an initial audience and monitor the enrolment and learning journey.

04↗
REVIEW

Learn & decide together

Review outcomes and feedback, refine the experience and decide whether to scale or explore a deeper venture.

MEASURE WHAT MATTERSInterest → enrolment → completion → feedback

Agree a baseline, tracking method and success criteria before launch. Results will guide the next decision.

06 / GROW THE ACADEMY TOGETHER

Turn workplace knowledge
into shared opportunity.

Frankenstein Creations will lead a proposed joint marketing campaign to introduce businesses to the Academy and encourage them to create useful courses for their employees.

01 / PAID SOCIAL

Reach the right businesses.

Run targeted social media ads highlighting practical employee training, AI-assisted course creation and the value of learning designed around a company’s needs.

02 / LINKEDIN

Start conversations that matter.

Promote the partnership together on LinkedIn with co-branded posts, demonstrations and outreach aimed at business owners, HR and learning leaders.

03 / PAID ARTICLES

Build trust through useful stories.

Explore paid article placements that explain the Academy, share relevant learning insights and direct interested companies to the partnership offer.

THE PROPOSED JOURNEYDiscover → explore → enquire → create

Campaigns invite companies to explore the Academy, discuss their training needs and plan a course for their teams.

MEASURE & IMPROVELearn what drives interest.

Track reach, clicks, enquiries and qualified company interest using agreed tracking. Review the results together and refine the campaign.

A/B TEST / EXAMPLE CREATIVE

Learn which message gets companies moving.

Run two versions to comparable business audiences, using the same destination and an agreed testing budget. Change the headline while keeping the rest of the creative consistent where practical.

VARIANT A / OWN YOUR TRAINING“Build employee training around your business.”CTA: Explore the Academy
VARIANT B / AI SKILLS“Help close your team’s AI skills gap.”CTA: Explore the Academy

Compare reach, clicks and cost per click, then prioritise qualified company enquiries and cost per qualified enquiry. Agree what qualifies, attribution and a review period before launch; use early results as directional evidence, not guaranteed demand.

Campaign channels, creative, approvals, paid placements, advertising budget and cost sharing are subject to agreement by both parties. Recruitment marketing and recruitment revenue remain outside this Academy proposal.

07 / GOOD QUESTIONS

Clarity makes
good partners.

Does this include SkillSplash recruitment?

No. The proposed scope is SkillSplash Academy only. SkillSplash’s recruitment business, recruitment technology, customers and recruitment revenue remain outside the proposed partnership unless separately agreed.

What happens to existing free training?

The current Academy page describes free three-month training for people hired through SkillSplash. Any pilot should protect that existing promise and agree how it is funded and delivered before changes are made.

Who owns the courses and technology?

Ownership and permissions must be agreed in writing. CourseSpark says creators own their generated course content; any joint work should respect creator rights, existing platform terms and any third-party materials.

Are revenue shares or a merger already agreed?

No. This is an invitation to explore a collaboration. Pricing, costs, payment flows, IP, data access, responsibilities and any ownership or revenue split remain subject to discussion and agreement.

✳

THE NEXT CHAPTER IS OURS TO EXPLORE

Let’s build something
worth learning.

If this opportunity resonates, let’s start with a conversation about what we could create together.

Suggested discovery meetingReview both platforms · Choose a pilot audience and course · Discuss roles and commercial terms · Agree next steps